Brooks Pest Control
Brooks Pest Solutions
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Revenue & ROI CalculatorBrooks Pest Control + Brooks Pest Solutions
Partnership proposal
TWINE FOR BROOKS

Sales inbox, automation
and reporting.

Sales workflows, integrations and reporting for Brooks.

LIVE VALUE MODELUses the inputs in Setup
Lead sources
  • Google LSA
  • Yelp
  • Google Business Profile calls
  • Website & Meta forms
  • Calls & texts
  • Other connected sources

Bring each source into a shared customer history.

THE INBOX

Every conversation.
A clear next action.

Prioritized To-Dos, clear ownership, and the context your reps need to act. Separate views for sales, customer service, and collections.

PrioritizeAssignFollow upMeasure
01

AI assistance

Keep sales conversations moving.

  • Answer questions, qualify leads, and follow up.
  • Extract key details from calls and messages.
  • Give the rep context when a human takes over.
02

Outbound & reactivation

Make more of the contacts you already have.

  • Revisit unclosed leads, former customers, and one-time customers.
  • Plan campaigns by service, geography, season, and weather.
  • Combine automated texts with scheduled call tasks.
Outbound module: 100 postcards per seat / month. Confirm module inclusion and pricing in the final scope.
03

Reporting & attribution

Connect lead source, rep activity, and revenue.

  • Track progression and conversion by source and agent.
  • Explore performance with reports and Ask AI.
  • Connect sold subscriptions and revenue to the opportunities that created them.
04

Calling & coaching

Turn every conversation into usable context.

  • Call history, recordings, transcripts, and outcomes.
  • Genesys wrap-up codes trigger targeted follow-up.
  • Review objections and successful calls to coach the team.
FieldRoutes connection

Close the loop.

  • Create customer cards at configured points in the sales process.
  • Link customer, subscription, and revenue data to sales opportunities.
  • Use FieldRoutes triggers and the Twine API to start follow-up workflows.
What to improve
  • Speed to first response
  • Follow-up completion
  • Conversion by source
  • Rep productivity
  • Acquisition efficiency
VALUE AT YOUR SCALE

Conversion sensitivity

Conversion sensitivities and a capacity illustration. These are modeled opportunities, not observed results.

03 · Rep capacity/ month potentially recovered

Less manual follow-up and data entry

Illustration only. Validate with a time study; no headcount savings assumed.

One percentage point means 17% to 18%, for example. These are separate sensitivity examples. Contract value is not collected cash or profit.

PAYMENT TERMS

Compares new contract value with subscription fees. It is not a profit ROI calculation.

MEASUREMENT PLAN

Performance measurement

Agree on the baseline and measurement period before rollout. Compare like-for-like lead sources and cohorts.

MetricHow to measure itWhat it tells Brooks
Speed to leadMedian and 90th-percentile time from lead arrival to first reply and first human call, tracked separately.How quickly new demand gets attention.
Follow-up completionRequired call tasks completed by their due time ÷ required call tasks due.Whether the agreed cadence is being executed.
Unclosed-call coverageEligible unclosed calls enrolled in follow-up ÷ all eligible unclosed calls.How many opportunities avoid manual handoff gaps.
Conversion by sourceWon sales ÷ unique eligible opportunities from the same source and cohort.Where improved response and follow-up create sales.
Acquisition cost ratioAgreed marketing, inside-sales payroll, and Twine costs ÷ new inside-sales contract value.Whether growth improves acquisition efficiency.
Support responsivenessFirst-response time, open conversations past the agreed response target, and handling time per resolved conversation.Whether inbox organization improves service capacity.
BROOKS ROLLOUT

Sales execution, from first contact to booking.

Keep Genesys in place for the initial rollout. Build sales follow-up, prioritized sales inboxes, and reporting. Customer support is separately scoped. Autonomous support rescheduling, live balance lookups, and voice-agent replacement require separate scoping.

PRICING OPTIONS

Both options have a 12-month term.

SCENARIO

Current vs. projected

Monthly resultsCurrent baselineWith Twine

Pricing breakdown

What’s included

How the numbers are calculated

Additional sales = form leads × improvement in form conversion + qualified call leads × improvement in call conversion. Calls already counted as form leads are excluded from the second calculation.

Additional contract value = additional sales × average contract value. Annual results assume 12 months at the selected conversion rates. These are estimates of new contract value, not cash collected.

Profitability is not estimated until a service contribution margin is provided. This is the share of revenue left after service delivery costs, before sales commission and fixed overhead. Optional contribution estimates subtract incremental sales commission and Twine fees; they are not net profit.

Acquisition cost ratio = marketing and inside-sales payroll, incremental sales commissions, Twine fees and one-twelfth of implementation, divided by monthly new contract value. Other software costs and possible staffing savings are not included.

The confirmed baseline is $4,371,240 per month in new inside-sales contract value across both brands. The allocation from entered lead volumes is $2,585,040 for Solutions and $1,786,200 for Control. Recurring revenue from previously sold contracts is excluded. This baseline is used for value modeling, not as an automatic AI commission base.

Annual-plan implementation uses the selected sales bootcamp, less the pilot credit applied once across both brands. AI outcome implementation is the separate $15,000 fee, with no pilot credit deducted.

One conversation means a customer thread within a seven-day window, classified as sales or support. Transfers do not add another conversation or count the same thread in both categories. The annual seat plan includes monthly sales conversation allowances by brand. Extra usage is billed in 1,000-conversation blocks, rounding a partial block up. Allowances do not carry forward. Unanswered reminders, spam and tests are excluded. Voice AI, iMessage numbers and work outside the agreed scope are priced separately.